About Artiste and Artiste Manager

Surviving in entertainment industry for emerging or established artiste is not difficult if you know how to do it and the way to do it. An artiste manager hold an important role, especially when it come to concept, grooming, personal imaging, selection of music, drama and event for the artiste's advancement. But sad to say that, many artiste manager cant even speak proper Chinese and write reasonable English sponsorship proposal.

Many artistes cant survive in this industry because they think too much or they think too highly of themselves, resulting end of the day, they might just be wasting their time waiting for opportunity. But some artistes are basically lazy, think they are talented and good-looking, they can get job and assignment easily, but the truth is this type of artiste usually will make it to nowhere. 

The entertainment industry today is tough, especially for emerging artistes to build their way to stardom. I might not be the best manager, but somehow due to my experience for past 10 over years, I know what is good and what is the best for the artiste. I experience and encounter all type of artistes and talents for past 10 years, through all the success and failure experiments, I finally created my own style of grooming artistes in this new generation. 

There are many good talents outside, and I m serious in grooming good local talents who are not proud and who is willing to take the extra hardship to go for their dream. Anyway Royal Entertainment is rather active this year, and thank you everyone for your support!  

Currently my four new artistes from Malaysia is in <The Birth of a Star> contest by Lajin China. From 11 June till today, four of them still maintain their position in the TOP 100 ranking. This contest have a total of 300 selected candidates through audition around Asia and we are lucky to have four of them in this contest. We hope to get your support as well, and do check out the below following:

从今天开始，每周一到周五，8.30pm 到 10.30pm，皇室娱乐马来西亚新人 (Roben Keong, Yuna Chew, Xavier Lim, Lawrence Hiew) 与你在 《拉近》 有约！每位艺人将现场直播 30 分钟和粉丝近距离接触，你最想和谁聊天呢？首先就先下载 《拉近》 APP 才可以和他们聊天！

iPhone 和 Android 用户可以从以下网址下载 APP： http://www.lajin.com/live/

大家可以用 WeChat, QQ 或 Weibo 户口登入这个 《拉近》 APP，之后就根据以下方式寻找我们的四位艺人！

1. 先点击在 APP 下面的 “星星” logo
2. 进入 《拉近V榜》 就从排名榜找一下我们的艺人账号按 《追随》
> 8.30pm - 羅炳強 Roben Keong
> 9.00pm - 周慧玲 Yuna Chew
> 9.30pm - 林傑祺 Xavier Lim
> 10.00pm - 丘俊鑫 Lawrence Hiew

最后一定要把你户口每天的 《爱心》 都按给他们！我们今晚和你不见不散！

‪#‎皇室娛樂‬ ‪#‎林傑祺‬ ‪#‎周慧玲‬ ‪#‎羅炳強‬ ‪#‎丘俊鑫‬ ‪#‎RoyalEntertainment‬ ‪#‎XavierLim‬ ‪#‎YunaChew‬ ‪#‎RobenKeong‬ ‪#‎LawrenceHiew‬ ‪#‎明星的诞生‬ ‪#‎Lajin‬ ‪#‎拉近‬

Just write this post to remind you to read my blog

Recently too many surprises going around, but nothing new and special to me anymore, as I m placing my focus on things that I need to do and people that worth my helping hand. Just back from Jurong Point after recce the location for insurance roadshow and entertainment event after June 2016. I'm wondering what will be the effect of combining both roadshow and event together, so I'm going to give it a try.

A couple of my sponsors were asking me: "Why are you using your marketing platforms and your artistes to redeem free products for your agents, is it worth doing that?". Well, my answer is quite standard anyway. To me, there is nothing about worth or not worth it, but rather a trust within working partners. I'm a person that if I trust you, I will help you as much as I can, and if I don't trust you, I wont even bother end of the day, regardless how much you going to pay me. I can ignore all the nonsense if I want to, but sometimes I also get into unnecessary troubles because of my own staffs for their stupid attitudes and poor character.

At this hour, can you imagine I'm still working, but at least better than the past few months whereby I have to check and re-check on what the various staffs are doing, despite I have a team working in office. Today I'm working extra hours on other projects that can enhance my clients and my artistes' advancement, and not correcting whatever the team are doing. I'm not saying who is good or who is no good, but rather who can understand what I want. Well, not everyone can do what you do, especially in today society, who do not want to enjoy a high salary and less working hours with less burden? 

Before I continue with my works and reading the new magazines that I just brought from 7-Eleven, here is a recap of the artistes and new talents that Royal Entertainment just signed recently. I just want to do something that I like, my passion that I have for past 15 years in the entertainment industry. 

A professional lifestyle shoot by Lisa Lum, a good photographer that I know for 10 years. This shoot is for a local newspaper known as "Golf", that only available at all the country club in Singapore. From June to August 2016, you will be reading a series of stories featuring Elson Soh (singer-songwriter) and Jacky Goh (lifestyle personality). 

Above photo featuring the four new talents that Royal Entertainment signed within past two months after the audition. They are namely: Yuna Chew, Lawrence Hiew, Xavier Lim and Roben Keong. I would say that they are very new to the entertainment industry, basically still need to train and groom by professional trainers, but except for Roben Keong who have some experience as a stage performer. Anyway thank you Happy Salad in advance for sponsoring our upcoming event that will be held at their new location.

Malaysia artiste Daniel Chin with the two bosses from Reflections Cosmetology and this is the first time they met at Universal Wealth Group office. The two products on Daniel's hand are from one of their brands Pretty Easy and I must say their coffee and milk tea are really GOOD and nice to drink! Most important both the products are healthy and can help us slim down in a way.

Garrick Kiew, the grey hair artiste from Singapore, was signed by Royal Entertainment in March 2016. He do have potential to be developed into a singer due to his unique vocal, but I do hope he will change to fit himself into the entertainment industry if he is serious in seeing himself in Asia market. As for the female artiste standing beside Elson Soh, her name is Ng Yang Ce, a emerging singer-songwriter from Flipside Productions, quite a nice girl and she is formerly the finalist from Campus Superstar first season. Do also give her your support as well!

The last one that will be featured in my blog is the artiste from Taiwan, Hayden Chen! I will never forget him as he will be releasing his debut single after we release Allan Moo's single in June 2016. Recently there is a news in Taiwan about Hayden, click HERE to read more and it is indeed interesting to know that he was invited by a Malaysia gay club to perform a couple of cover songs that he recorded online. 

Lastly, before I seriously start work before I sleep, just want to share with everyone that I'm writing this post just to remind YOU to read my blog, whether for my followers or my haters, I know you want to know what I'm doing recently, so I just write and earn some money for my google advertisement through my blog post.

Elson Soh - A choice that I never regret

Elson Soh 蘇奕銓, a name that you might be familiar or you might heard from somewhere before, or you never even heard of him at all. But to me, he is someone important to me, someone that stay with me no matter I'm up or down in this entertainment or business industry. I signed him on December 2005, release his debut single on June 2006 through EMI Music. 

Along the way, I'm too ambition to build my company and establish a status in the entertainment industry, I invested all my saving and money in the artistes that I signed, and many artistes come and leave when I fail my business and when they heard that I have a bad reputation, but Elson Soh didn't leave. Despite the fact that we always quarrel due to disagreement on production and other issues, he always give in to me as he do not want me to feel upset. Till date, no matter who I sign, he never ever mention or comment on the artiste, but he will help in whatever way he can help. 

Many of my friends and clients asked me if I ever regret giving up "this artiste" and "that artiste" because of Elson Soh, whom I believe that he will shine in future, and my answer is always the same until today, which is "Elson Soh is a choice that I never regret". No doubt 10 years already, he still not as famous as anyone else in Asia, but that is no longer our priority as we had already succeed long ago. 

Why I say we had already succeed long ago? Well, at least he have a few singles and albums under his belt, he held his debut ticketed music concert at Singapore Max Pavilion, he have a number of karaoke videos, he endorsed a number of brands and products, he appeared in many local and international media and press, he have his own companies now. What else can we ask for? In fact, we lead a fulfill life, better than more of the people around us, we are fortunate that we can still continue our passion and at the same time running a couple of different businesses. 

10 years had passed by, and we are still standing in the entertainment industry, yet at the same time running other businesses with our artistes and personalities, including a group of colleagues with us. Today, I decided to blog about Elson Soh, is because I remember what he always says in the past: "You only know how to scold me, you never bother about how I think, you always think you are right and I always wrong, you always think other artiste is better than me, no matter how much effort I put in, in your heart, I'm always the lousy artiste you ever sign. You never care about how upset and how depressed I can be at time."

Elson Soh, I just want to tell you that you are the best artiste that I ever signed, thank you for everything. You are the only one that really care about me, my family and my business. To me, you are my family, not just a artiste or business partner, but a closed family member in my life. 

You are the one that make me proud as many artiste management can't keep their own artistes as long as I keep you. At least this is something to prove that I do care for artiste that care for me and the company, otherwise we will never be able to accomplish so many achievements together for 10 years. Without you, there is no Royal Entertainment and whatever I have today. Thank you once again.

Some of my competitors and haters says that Elson Soh is not popular or whatever, but let see and wait for his ticketed music concert this year. In 2011, he is the youngest artiste in Singapore to pledge a 3500 sold-out ticketed music concert, this year he will create another history in Singapore again.  

To know more about Elson Soh 蘇奕銓:

Blog: Click HERE

YouTube: Click HERE

Facebook: Click HERE